Think of this show as your swipe file for discovering new and innovative ways for moving the numbers.
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom br...
47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch
Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, te...