Displaying 1 - 30 of 185 in total
162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
In this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind t...
161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
In this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optim...
160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
In this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Dis...
159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working ...
158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your ...
157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable ma...
BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounti...
BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marke...
156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to est...
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and succes...
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for la...
BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an exper...
BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll ...
BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approac...
BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche.Links:Follow JoeCheck out Gorilla 76
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more abou...
154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups....
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unio...
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links:Sakas & CompanyFollow Karl
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant wh...
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.Link...
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation.LinksHire Shape&Scal...
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation ha...
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business.LinksFollow BlakeHire Blake
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies...
147: Finding Your Best Customers (w/ Mary Keough)
You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your ...