127: The State of Business Reporting (w/ Pete Caputa, Databox)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 

Read the full report (here)

Pete's LinkedIn Posts
  1. Most companies are still cutting and pasting into spreadsheets/slides
  2. Picking metrics is hard. Few do it correctly.
  3. Marketing is the most measured activity. Is that a good thing? 
  4. Sharing company performance transparently is not the standard, but it probably should be.
  5. Seven habits the highest performing companies implemented.
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