BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
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In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:
- How Guy built a thriving digital marketing agency specifically for the legal sector
- Content marketing strategies to improve client engagement and website traffic
- How to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox