Displaying episodes 91 - 120 of 175 in total
89: Growing Active Audience Rate by 17% (w/ Mike Donnelly, Seventh Sense)
In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email ...
88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)
Recently, Robbie Richards, director of SEO at Virayo Marketing sat down with John Bonini for an episode of the Metrics & Chill podcast. Richards discussed how they hel...
87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)
In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline...
86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)
In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funn...
85: Boosting MRR by 20% (w/ Ramli John, ProductLed)
In this episode of Metrics & Chill, Ramli John, Manager Director at ProductLed, talked about how the company took advantage of one often overlooked metric to increase ...
84: Growing Revenue Per Customer by 400% (w/ Patrick Campbell, ProfitWell)
In this episode of Metrics & Chill, learn how Patrick Campbell, Founder & CEO of ProfitWell grows one metric that’s crucial for both them and their customers: revenue ...
83: Reducing Time to Conversion by 50% (w/ Tommy Walker, WalkerBots Content Studios)
In this episode of Metrics & Chill, Tommy Walker, founder of WalkerBots Content Studios, talked about how they approach one often overlooked metric they believe is cru...
82: Growing Targeted Organic Traffic 1600% (w/ Chris Strom, ClearPivot)
In this episode on Metrics & Chill podcast, Chris Strom—founder and Principal at ClearPivot—sat down with John Bonini and walked him through how ClearPivot took a stra...
81: Increasing Conversions (w/ Tyler Pigott, Lone Fir Creative)
In this episode of the Metrics & Chill podcast, John Bonini talked with Tyler Pigott of Lone Fir Creative, a digital and inbound marketing agency focused on driving co...
80: Reducing Churn by 50% (w/ Unstack's Chris Cardone)
Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches one key me...
79: Increasing Product Signups by 30% (w/ Ben Sailer, CoSchedule)
In this episode of Metrics & Chill, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule refocused their cont...
78: Generating High Value MQLs (w/ Jasz Rae Digital)
In this episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae Digital. Jasz and John tal...
77: How Nextiny Turns Video Into Leads and Sales
In this episode of Metrics and Chill, John Bonini sat down with Gabe Marguglio, founder and CEO at Nextiny. Gabe and John talked about how the team at Nextiny has turn...
76: How Growth Machine Turns Podcasts Into Conversions
Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John all about h...
75: How Bonjoro Doubled Trial Conversions with Personalized Video
As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard...
74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years
JD Sherman, HubSpot's COO for the past 8 years, joined the podcast a few weeks ahead of his announcement that he will be leaving HubSpot in July of '21. Here, he talks...
73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)
An old friend Patrick Shea joins the pod to discuss the early days of HubSpot's partner program, how they went about building a powerful and thriving partner community...
72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)
Today Pete Caputa joins the podcast to talk about how Databox is leveraging live chat + email in both the sales and support functions, how the approach differs from th...
71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It
April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positionin...
70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content
Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and C...
69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B
On this episode, Casted CEO and cofounder Lindsay Tjepkema joins the show to talk about its recent public launch and round of funding, how the company is growing and w...
68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpot
Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpo...
67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams
In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organiz...
66: Devin Bramhall / How Animalz Produces The World's Best Content
Today we're joined by Devin Bramhall, VP of Marketing at Animalz and previously head of content at Help Scout. Animalz is a content marketing services company that wor...
65: Daniel Waas / Lessons from 10 Years of Growing GoToWebinar
Daniel Waas spent 10 years managing and working on the same product––GoToWebinar. First with Citrix and later, after an acquisition, with LogMeIn, Waas's strength was ...
64: David Rostan / Calendly's Approach to Freemium & How Competition Sharpened Its Positioning
David Rostan, former VP of Sales & Marketing at Calendly, joins the pod to talk about how freemium helped shape Calendly's go-to-market approach and how growing market...
63: John & Pete / Company Performance Is Not A Passive Sport
We’re back! In this episode, John and Pete return for some friendly banter and conversation around how Databox approaches reporting on company performance including wh...
62: Melissa Matlins / Vimeo’s Journey to Full-Service SaaS & 1M Paying Subscribers
Vimeo's VP of Marketing, Melissa Matlins, dives deep into Vimeo's journey to become a full-service video platform and how they're repositioning the brand to support that.
61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses
ThriveHive CMO Dan Slagen joins John to discuss: - the challenges of marketing to the SMB - how to develop a marketing strategy for a high-churn, high CAC audience ...
60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: - how the company netted 80,000 customers by focusing more on product and less on marketing - why s...